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Building S2G Investments with Aaron Rudberg
The S2G Podcast • Ep. 40
Building S2G Investments with Aaron Rudberg
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In this episode, we sit down with our Managing Partner, 
Aaron Rudberg, to dig into his journey and the lessons that have shaped S2G’s growth.
Aaron walks us through his path from venture associate to entrepreneur to limited partner to managing partner, and how those experiences influence the way he leads, builds culture, and approaches investing today. He discusses how purpose-driven investing has evolved over the last decade, what “at-the-seams” investing really looks like, and uses recent investments to illustrate how they align with S2G’s thesis.
Aaron also shares what he’s hearing from investors around the globe and why he believes now is the time to scale proven solutions that deliver returns alongside environmental impact. Grounded and pragmatic, this conversation offers valuable insights into what it takes to build lasting organizations and invest with purpose.
Key Takeaways
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Aaron shares how S2G’s expansion was built on cultural pillars of ambition combined with humility and collaboration.
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According to Aaron, what was once niche is now mainstream, with investors demanding both impact and returns.
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Through examples in regenerative agriculture and packaging solutions, Aaron illustrates how innovation and opportunity can emerge where sectors and asset classes intersect.
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From meetings across Europe, Asia, the Middle East, and the U.S., Aaron has seen a consistent appetite for purpose-driven investing, but he notes that investors want proof of competitive returns.
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Despite market turbulence, Aaron sees an immense opportunity to scale proven technologies that already deliver economic, social, and environmental value. He emphasizes that the best returns are often generated in challenging markets, when discipline and capital efficiency matter most.
