Turning Soil into Agriculture's Next Frontier with EarthOptics

The S2G Podcast • Ep. 60
Turning Soil into Agriculture's Next Frontier with EarthOptics
Published
Categories

Farmers today are in a tough spot. With input costs climbing and crop prices falling, many farm businesses are barely breaking even, yet they still have very little insight into one of the most important parts of their operation: the soil. 

And it’s not just growers who want this information. CPG companies, carbon accounting firms, and anyone trying to understand what’s happening below the surface need it too. Measuring soil accurately and usefully has always been expensive and difficult, in part because a single field can hide completely different chemistry, structure, and microbial life from one spot to the next. But advances in sensing and AI are changing that equation.

In this episode, EarthOptics CEO Lars Dyrud joins S2G’s Chuck Templeton to discuss the company’s vertically integrated approach to soil measurement and insights. They get into why we’re still so in the dark about our soil and how EarthOptics helps farmers understand which inputs are worth the money so they can turn a profit while improving soil health. They also discuss how the company is integrating AI into every part of its operations and product development, and the vast potential hidden in the soil to discover solutions with transformative applications in agriculture and beyond.

View the Transcript.

Key Takeaways

  • According to Lars, farmers have long relied on expensive single-point soil chemistry tests, which reveal little about how the soil varies across the rest of the field.

  • Lars explains that knowing exactly which pests, pathogens, and biological deficiencies are present in your soil lets a farmer confidently pick the right seeds and inputs and skip products they don’t need instead of buying something and hoping it works.

  • Lars points out that average farm margins have been roughly zero to slightly negative for the past couple of years, so the roughly $100 of new profit per acre EarthOptics customers can generate can be the difference between losing money and turning a profit at all.

  • Lars shares that a new consulting and data-licensing division, launched in January, is already on track for 15% of this year’s revenue. It only became viable because AI now does work that used to take far too long to be profitable.

  • Lars notes that half the DNA EarthOptics sequences come from species no one has ever identified. Since soil fungi already gave us drugs like penicillin, he believes this unknown dark half” could hold the next generation of antibiotics, medical therapies, and industrial enzymes.

Tonya Bakritzes: This is the S2G Podcast, I’m Tonya Bakritzes In this episode: what better soil data could mean for farming, and beyond with EarthOptics.

It’s a tough time to be a farmer. Input costs keep climbing while crop prices fall, leaving many with thin or even negative margins. And one of the most powerful tools for turning that around is also one of the most overlooked: The soil.

But recent advances in sensing and AI are making it possible to understand soil in far greater detail, at a fraction of what it used to cost. EarthOptics saw this shift coming and built a business around it, providing farmers, food brands, and carbon accounting firms with actionable insights into what’s happening below the surface.

Get podcasts in your inbox.

*indicates required
S2G Podcast